Based in Northern California, Kitsbow designs and produces high quality mountain bike apparel with a minimal aesthetic and tailored details. In a sector where the dirt and grunge aesthetic reigns, we helped position Kitsbow as an entirely different sort of clothing company targeting a discerning customer at a higher price point.
The founders’ passion for refined style, quality materials and manufacturing processes inspired the brand ethos “Impeccable Mountain Bike Wear for Obsessives”. It was important to communicate their confidence and commitment to quality through the brand identity and touchpoints. Beginning with the brand mark—which references both the tailoring aspect of the product, and winding mountain bike trails—we created a comprehensive identity, and applied it across web and packaging.
Deliverables: Brand Identity, Messaging, E-commerce Website, Packaging, Photographic Art Direction, Van livery.